LOVE ME CORRECTLY™ Tote
$54 launch price
Limited launch pricing on the statement tote made to carry your essentials and your standards.
Shop the tote
Rarest Diamond® Co. · Woman-founded
The new drop is live
Love Me Correctly™ · The statement tote
Your standards look good on you.
A statement tote for the woman who knows her worth—and looks good carrying it.
The one to carry now
Love Me Correctly Denim Tote Bag
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Made to stand outA statement piece that starts conversations
♡
Ready for real lifeRoom for the essentials you actually carry
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Woman-foundedOriginal fashion created with purpose
IN-STORE SCENE
Original product video
Love Me Correctly™ Tote
Volume, fullscreen, and native playback controls included.
Love Me Correctly Denim Tote Bag$49.99
Rarest Diamond Co. presents
She Didn’t Follow the Trend.
She chose herself. An original fashion film about confidence, standards, and entering your rare era.
01
Choose Love:
Confidence begins when replace fear with faith.
02
Wear Your Standard
Pieces designed to carry your message without explaining it.
03
Own the Rarest
A brand world built around individuality, self-respect, and presence.
A dedicated capsule collection
Love Me Correctly Or Lose Me Quietly™
Love Me Correctly Or Lose Me Quietly™ collection
Collection:
A two-minute campaign film celebrating confidence, self-worth, and the complete Love Me Correctly Or Lose Me Quietly™ collection.
The complete Rarest Diamond Co. world
The Latest Rare Era Collection
Watch the collection video featuring the new black zip hoodie and pink statement tee.
Current offers
A better reason to shop now.
Choose the offer that fits your order. One promotional code may be used per order unless Shopify allows combination.
10% off your first order
Code: WELCOME10
New customers can apply the code automatically and begin shopping the full collection.
Apply 10% offTote + apparel offer
15% off one apparel item
Add the tote and one eligible apparel item, then use code COMPLETELOOK.
Start your lookFree U.S. shipping is available on qualifying orders of $75 or more. Offers are subject to eligibility and cannot be guaranteed until configured in Shopify Discounts.
The story behind the brand
She didn’t follow the trend. She became the standard.
Watch The Rare Era: a fast, polished brand built around confidence, boundaries, individual style, statement apparel, totes, and signature handbags.
The Rare Era — full-view brand film
Every photo is shown fully with comfortable spacing—no tight cropping. Tap for playback controls and fullscreen.
The statement wardrobe
Wear the standard.
Statement apparel for women and men, designed around confidence, boundaries, and self-respect.
Women’s statement collectionIf Loving Me Feels Impossible, You’re Not My Person.™
Shop women’s apparel →
Men’s statement lineLove Her Correctly. Or Lose Her Quietly.™
Shop men’s apparel →
New signature set
The cream set made to be noticed.
A polished matching look with a relaxed silhouette and the Rarest Diamond® Co. signature in gold.
NEW ARRIVAL
Rarest Diamond® Signature Cream Lounge Set
Product photos added — connect the Shopify product to sell it
Soft cream styling meets a refined gold statement. Wear the crewneck and joggers together for a complete monochrome look or style each piece separately.
- 01 Coordinated cream sweatshirt and jogger look
- 02 Gold Rarest Diamond® Co. signature design
- 03 Relaxed silhouette made for styled comfort
Connect this section to the matching product in the Shopify Theme Editor to activate price, sizes, checkout, and the product page.
Rarest Diamond® Co. collection
One Brand. Multiple ways to wear your worth.
Explore statement tees, hoodies, lounge sets, tote bags, and the signature cream bucket bag.
Love Me Correctly™Statement tees
Black collectionStatement hoodie
Soft creamMatching lounge set
New signature setCream lounge set
Signature essentialsBlack jogger set
Signature loungeRarest Diamond® Co. set
Real-world momentLove Me Correctly™ tote
HandbagsThe cream bucket bag
Buy without the guesswork
Love Me Correctly Denim Tote Bag
$49.99
$55.00
Connect the real tote product in the theme editor. Shoppers can choose an option, add it to their bag, or use accelerated checkout without searching through the store.
Materials, care, measurements, shipping, and return information are available before checkout.
See full details
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Statement designA message that starts conversations
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Everyday scaleA roomy tote silhouette for daily use
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Independent brandCreated by founder Nece Blakney
The message
Love me correctly. Or lose me quietly.™
Not a trend. A boundary, a standard, and a reminder you can carry into every room.
Carry your standards.
Black and rose lettering
Black and rose lettering
From the founder
Built from vision, persistence, and a real need to create something meaningful.
“I created Rarest Diamond® Co. to turn confidence into something women can carry, wear, and make their own.”
Founded by Nece Blakney, M.B.A. and B.F.A. in Fashion Design, Rarest Diamond® Co. brings creative direction and business discipline together in one woman-founded fashion and lifestyle brand.
Nece Blakney — Founder, Owner & CEO
M.B.A. · B.F.A. in Fashion Design
Meet the founder ↗
Customer care
Everything should be clear before checkout.
Clear product details, shipping information, and policies help you choose confidently.
What are the tote dimensions and materials?
Exact dimensions, handle drop, material, closure, and care information appear on the product page so you can review them before ordering.
When will my order ship?
The processing and delivery estimate shown on the product page and in your confirmation applies to your order.
Can I return it?
Please review the return policy linked in the footer before ordering. Contact customer care promptly if an item arrives damaged or incorrect.
Is the product shown in the video?
Yes. The homepage video is included to show the tote at real scale and make the printed message easy to see.
Still need help?
We are here for you.
Include your order number when contacting customer care so we can assist you faster.
Email customer care